Category Archives: Brand South Africa

Brand South Africa

World Bank’s Systematic Country Diagnostic Report highlights applications on how South Africa can address challenges to create a more inclusive society

Brand South Africa welcomes the World Bank’s recently released a report which explores key development challenges and opportunities for South Africa and identified five binding constraints to tackling poverty and inequality.

The report titled ‘Systematic Country Diagnostic – An Incomplete Transition: Overcoming the Legacy of Exclusion in South Africa,’ indicates that the root causes of persistently high poverty, inequality, and unemployment are associated to South Africa’s history of

exclusion, which is rooted in land, capital, labour and product markets. This is despite advancements made since the country’s democratic dispensation in 1994.

According to the new World Bank Group Systematic Country Diagnostic (SCD) on South Africa ‘tackling the root causes of poverty, inequality, and unemployment through coordinated reforms could help South Africa make further progress toward its Vision 2030

in the National Development Plan (NDP).’

The report which was prepared in consultation with South African national authorities and other stakeholders, examines the relationship between ‘history, social, economic, financial, fiscal and environmental issues, and their impact on poverty and inequality.’

The report notes that many of the identified challenges, are linked to South Africa’s long history of exclusion and puts distinct focus to the need for large-scale job creation. The diagnostic states that ‘while South Africa underwent a successful and peaceful

political transition in 1994, too many South Africans remain excluded from participating in the economy, rendering the transition incomplete.’

Commenting on the report – Brand South Africa’s General Manager for Research Dr Petrus de Kock said: “As the World Bank report indicates, poverty has declined since 1994. This has been achieved through successful government interventions in the provision of

water, electricity, sanitation, and housing. However, inequality, especially along racial and gender lines, has increased. 

The diagnostic identifies five binding constraints that reflect the root causes in tackling poverty and inequality in the country, and recommendations:

  • Insufficient skills – the SCD recommends focusing on children and young adults as the most critical approach to addressing this constraint.
  • Skewed distribution of land and productive assets and weak property rights – the SCD suggests reforms that can strengthen the asset base of the poor, while also increasing property security for investors. 
  • Low competition and low integration in global and regional value chains  reform of transport-related state-owned enterprises, including greater private sector participation.
  • Limited or expensive connectivity and under-serviced historically disadvantaged settlements  policy options include fostering strategic densification of cities and diversifications of land use, as well as expanding basic services in underserviced settlements. 
  • Climate shocks  disruptions to the economy and jobs as South Africa transitions to a low-carbon economy will need to be mitigated carefully, the diagnostic suggests.

“Reducing poverty and inequality is the overriding objective of the NDP. Evident from the World Bank’s SCD report is that we need to work as a collective and across all sectors to ensure that our policies encourage the growth and the

enhancement of the Nation Brand’s reputation both internally and externally. Several global studies indicate a correlation between the reputation of a Nation Brand and the flow of Foreign Direct Investment (FDI), as well as internal investor confidence.

“Thus an enhanced reputation through clear interventions to tackle corruption, inefficiency, and unethical behavior in both the public and private sectors, can go a long way towards improving domestic- and international business confidence in South Africa as

trade partner, investment destination, and catalytic market that enables trade in the Sub-Saharan African environment. Improved business confidence can lead to increased internal and foreign investment, with the consequence of creating employment and

opportunities for skills development,” added Dr de Kock.

Paul Noumba Um, the World Bank’s Country Director for South Africa, is quoted saying: “The Government of South Africa has done much to address its most pressing development challenges, the triple challenge of high unemployment, poverty and inequality,

but much still remains to be done. The World Bank stands ready to support South Africa in its efforts to tackle the triple challenge.” 

Notes to the Editor

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

About Play Your Part

Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone. 

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

Winnie Madikizela Mandela

Winnie Madikizela-Mandela’s true legacy: a free and prosperous South Africa

Johannesburg, Monday 09 April 2018  Following her passing at age 81 in a Johannesburg hospital on Easter Sunday, Brand South Africa highlights the important role that heroine of freedom, Winnie Madikizela-Mandela, played in helping South Africa transition peacefully from apartheid to a stable democracy in 1994.
Madikizela-Mandela’s courage to speak her truth and dedicate her life towards fulfilling a vision of an equitable, prosperous, better future for South Africa is what made her a truly powerful icon of freedom. 
A true patriot, Madikizela-Mandela faced untold hardships during the apartheid years, yet she confronted each with an inner strength and fortitude. It is her courage and bravery as well as fearless commitment to fulfilling the dream of economic and political freedom which will remain her ultimate legacy. 
“Her spirit, her passion…her courage, her wilfulness: I felt all of these things the moment I saw her,” said former South African President Nelson Mandela of the woman he would later marry. Her dedication to the resistance movement meant she had to push many of her personal goals aside. The first black professional social worker in South Africa, Madikizela-Mandela had been married to Mandela for just a few years, when he was sentenced to life in prison in 1962. Like many black women of her generation, she was forced to become a single mother to her two small daughters and was thrust into the limelight as a ‘political widow’. 
“We were hardly a year together when history deprived me of you,” she wrote in a letter to Mandela while he was in prison in 1970, published in her autobiography 491 Days, Prisoner Number 1323/69.
Madikizela-Mandela took up the challenge of continuing to resist the racism and sexism that defined her generation with a maturity beyond her years.  It was thanks largely to her, that international attention remained focused on the story of Nelson Mandela and the fight against Apartheid while he served out his prison sentence.
“Your formidable shadow which eclipsed me left me naked and exposed to the bitter world of a young ‘political widow’. I knew this was a crown of thorns for me but I also knew I said, ‘I Do’ for better or worse. In marrying you I was marrying the struggle of my people,” she wrote to Mandela in 1977, in a letter also published in her autobiography.
It was when she was arrested by the apartheid police and taken away from her two daughters, then aged just nine and ten years old, that she was forced to bear the true weight of personal sacrifice for her people. She spent 491 days in detention, much of this in solitary confinement under unimaginably brutal conditions.  Two trials later, she was finally released. 
“She refused to be bowed by the imprisonment of her husband, the perpetual harassment of her family by security forces, detentions, bannings and banishment. Her courageous defiance was deeply inspirational to me, and to generations of activists,” noted Archbishop Desmond Tutu, Nobel laureate after her passing.
Former deputy chief justice Dikgang Moseneke, once part of the legal team who defended Winnie Madikizela-Mandela, said she had an “incredible ability to be able to take on injustice and soak up pain in a way that is not immediately describable.”
Madikizela-Mandela traded what could have been a simple life of motherhood and marriage for an active political life.  Instead, she became fondly known as the
“Mother of the Nation”, serving as a mentor and mother to many of South Africa’s young activists, including Fikile Mbalula, current chair of the ANC’s subcommittee on elections and Malusi Gigaba, now Minister of Home Affairs, both of whom who lived with Madikizela-Mandela as young members of the party’s Youth League.  
“Mam’ Winnie lost her innocence because of a struggle she actually didn’t choose, the struggle entrusted upon her by the husband she chose and the people she identified with – the vulnerable people who were discriminated because of apartheid,” said Sello Hatang, CEO of the Nelson Mandela Foundation in tribute to her.
Actress Terry Pheto who played Madikizela-Mandela in the BET drama Madiba, said she grew up looking up to Winnie, because her mother did as well.  “I was very aware of her journey, her struggles and her fights. Because of that, it was important for me to see this role as I’ve always seen her; an important and necessary figure in our time,” Pheto said in an interview in 2017 with HuffPost.
Although separated for 27 years while Mandela was in prison, the couple communicated through a series of emotion-filled hand-written letters. In one, also published in 491 Days she wrote: “As you say, our goal is [a] free Africa, my love I have never had any doubts about that.” 
It was this vision that inspired the couple to dedicate their lives to fulfilling their dream of a free South Africa. Madikizela-Mandela came to represent the hopes and dreams of millions of oppressed South Africans.
“Let us draw inspiration from the struggles that she fought and the dream of a better society to which she dedicated her life,” said South African President Cyril Ramaphosa in tribute to Madikizela-Mandela.
As South Africa mourns the loss of a brave, courageous leader. We also celebrate her sacrifices and achievements over a lifetime of dedicated service to and making the dream of a free and prosperous South Africa a reality. 
Brand South Africa’s CEO Dr Kingsley Makhubela, who lived with Madikizela-Mandela after her husband Nelson Mandela’s release from prison expressed his sadness saying “It is truly with great sadness to have lost the Mother of the Nation. We are forever grateful for the role she played in securing our freedom. We indeed need to celebrate her legacy.”
Hamba Kahle Mama.
Please contact Tsabeng Nthite on +27 76 371 6810 if you would like to interview any of the following people about Winnie Madikizela-Mandela:
Brand SA CEO, Dr Kingsley Makhubela
Fikile Mbalula, Chair of the ANC’s subcommittee on elections
Malusi Gigaba, Minister of Home Affairs
Sello Hatang, CEO of Nelson Mandela Foundation
Dikgang Moseneke, Former Deputy Chief Justice,
Terry Pheto, Actress who played Winnie Madikizela-Mandela
International Women's Day

Brand South Africa calls on all to play their part for the development and empowerment of women this International Women’s Day 8 March

This year, International Women’s Day is anchored on the global movement for women’s rights, equality and justice, in order for the world to recognise that the growth and development of any nation depends extensively on the empowerment of its women.

Numerous studies continue to show that countries that have expanded opportunities for women and girls in education and work in recent decades have  achieved greater prosperity and social development for their nations.

In South Africa, women constitute a large proportion of the economically challenged, especially  in the rural areas, and the National Development Plan (NDP) acknowledges this by taking gender – along with race and geographic location – into account through the

proposal of a range of measures that address this  inequality.  The NDP proposes that the transformation of the economy should involve the active participation and empowerment of women, and that the role of women as leaders in all sectors of society should be actively supported.

Hosted under the campaign theme #PressforProgress – this year International Women’s Day provides an opportunity to set in motion the transformation of empowering women in all settings, rural and urban, as well as to celebrate the activists who are working relentlessly to claim women’s rights and realize their full potential.

Brand South Africa’s Chief Marketing Officer, Linda Magapatona-Sangaret said: “While pressing forward with strategic adjustments of economic structures and innovations of their sustainable growth models, South Africa remains cognisant that equal participation

in economic activities and equitable access to economic resources are the basic conditions for the well-being and development of women. Women are increasingly participating in the national development process, as they are essential for the achievement of

sustainable development. We at Brand South Africa call on all sectors of our society to spearhead the development and empowerment of women.”

Revered for their strength in building the family unit and homes, as well as their contributions to the community, society and the nation — this International Women’s Day Brand South Africa celebrates the acts of courage and determination by ordinary women

who continue to play an extraordinary role in the history of their countries and communities.

International Women’s Day (IWD) is celebrated on March 8 every year. It commemorates the movement for women’s rights.

Brand South Africa

2018 JCI SADC Regional Leadership Academy

Brand South Africa has once again collaborated with the JCI African Academy to host the SADC Regional Leadership Conference which is targeted at young leaders who are creating positive changes in their communities.

Annually, the conference unites at least 1000 young active citizen from more than 50 partner countries to participate in inspirational sessions, impactful workshops, official General Assembly meetings and fun-filled events to share best practices, exchange ideas and determine the future of the dynamic organisation.

“Youth are an integral part in creating pathways for accelerated socio-economic development for our nation and our continent. As a big part of the population, young people are at the heart of our future, and it is for this reason, that we at Brand South Africa have partnered with the JCI African Academy to harness effective youth development practices. This platform affords us the opportunity to engage with the youth on how they can partake in social cohesion and active citizenship activities because we are confident that Africa’s destiny lies in the hands of our youth,” said Brand South Africa’s CEO Dr Kingsley Makhubela.

Brand South Africa invites media to join us for 2018 JCI SADC Regional Leadership Academy

Brand South Africa

Brand South Africa Commemorates the Senegalese government’s contribution towards South Africa’s democracy during the Dakar 1987Talks

As part of the Commemoration of the 30th anniversary of the Dakar 1987 Talks and Celebration activities around the Twinning of Robben and Goree Islands, Brand South Africa, in partnership with the Department of Arts and Culture, the National Arts Council, SA Embassy in Senegal, DIRCO and Senegalese Ministry of Arts and Culture, will host a series of activities in the week of 10-14 July 2017.

In the context of South Africa’s liberation – political dialogue played a significant role for the nation’s transition to democracy. In this regard the 1987 meeting in Dakar between the ANC and an IDASA delegation, stands out as a significant moment in the history of South Africa’s journey towards democracy.

Brand South Africa’s CEO, Dr Kingsley Makhubela said: “The Dakar conference would not have been possible were it not for the assistance of countries like Senegal and then President Abdou Diouf, who paved the way for delegates to meet during a period when liberation movements were still banned internally, and the Apartheid regime still presided over a pariah state sanctioned and internationally isolated.”

“Likewise, the assistance that came from governments and individuals who contributed material resources to make the conference possible further attests to the fact that the liberation movement was not alone in its struggle against apartheid South Africa.”

Contemporary developments in South Africa and elsewhere on the continent indicate that political dialogue is not a once-off. It remains a crucial feature of societies transitioning towards democracy and transforming an unequal socio-economic environment.

In global terms, and particularly on the African continent, the success of conflict management and mediation, conflict prevention, and resolution as well as intervention, are all linked to the ability and capability of political rivals to engage in constructive political dialogue.

As part of the week long activities, Brand South Africa in partnership with the Dakar-based CODESRIA host a Colloquium on Thursday 13 July 2017, under the theme, the Power of Dialogue – Past, Present and Future. During the week, the two countries will also sign a Twinning Agreement between Robben- and Goree Islands. This is a significant moment not only to reflect on the past, but to celebrate what Senegal and South Africa have in common.

Dr Makhubela added: “The Colloquium will bring together experts on conflict mediation and resolution from government, civil society and academia, to discuss the role of political dialogue in conflict prevention, mediation, and resolution on the African continent and beyond. The session will also focus on drawing the youth into the dialogue – the goal being not only to impart knowledge but also to provide a platform for them to share their views on the power of dialogue.”

The Colloquium will cover three sessions, where delegates from South African and Senegalese government and other role players will share their experiences and insights with attendees. This will provide the background for further reflections in the second panel discussion between Dakarites from Senegal and South Africa, with the final session focussing on political dialogue in Africa today.

Brand South Africa

Brand South Africa and the Government call on citizens to protect our future, through the child protection campaign

The annual child protection week campaign is set to begin on the 28 May 2017. Child protection week aims to increase awareness, educate and mobilise all sectors of the society to nurture, care and protect its children.

The future of the country is in the hands of our children and it is entirely up to civil society, government and business to safeguard our children. Children’s rights are enshrined in the constitution and as a society, it is our duty to uphold and protect these rights for our children. The government has a zero-tolerance approach towards child abuse, and therefore, the urgency to work together is imperative, to collaborate with the police, prosecutors and courts to ensure that those who hurt, exploit and abuse children are arrested and convicted.

In support of the campaign Brand South Africa calls on all citizens to participate and pledge and share their insights about what child protection means to them and positive messages of support on social media #Protectthechild; #UNsee; #UNhear; #UNspeak to further raise awareness of the importance of protecting our children from disturbing, harmful and inappropriate media content that lead to child abuse.

The Department of Social Development has a 24-hour call centre dedicated to providing support and counselling to victims of gender-based violence as  well as report any suspected child labour, abuse, neglect or exploitation:

  • Survivors of gender based violence can call 24-hour toll free number – 0800 428 428.
  • Free SMS line *120*7867#

  • SAPS Crime Stop: 08600 10 111
  • SMS Crime Line: 32211
Brand South Africa

The freedom that we celebrate today is a precious gift bequeathed to us by leaders such as Ahmed Kathrada

The nation will always remember struggle stalwart Ahmed Kathrada as a hero and freedom fighter, but mostly for his magnanimous and selfless sacrifices for a free, just and democratic South Africa,” said Brand South Africa CEO, Dr Kingsley Makhubela.

Fondly known as ‘uncle Kathy’ to South Africans, the former political prisoner and anti-apartheid activist Ahmed Kathrada who is being laid to rest today – passed away at age 87 in the early hours of Tuesday morning at the Donald Gordon Hospital in Johannesburg.

Kathrada spent 26 years in jail,18 of which on Robben Island – after being convicted and sentenced to life imprisonment, with hard labour, alongside Mandela, Denis Goldberg, Andrew Mlangeni, Walter Sisulu, Govan Mbeki, Raymond Mhlaba and Elias Motsoaledi during the Rivonia Treason trial.

He was released from prison on 15 October 1989, at the age of 60. In 1994, Kathrada was elected as a member of parliament for the ANC, and served as Parliamentary Counsellor to President Nelson Mandela until 1999.

“The freedom that we celebrate today is a precious gift bestowed to us by leaders like ‘uncle Kathy’. South Africa has lost one of its greatest leaders – an honourable man who represented peace and justice for all. In honour of his memory and to celebrate his legacy, all South Africans should strive to make our country better by protecting the freedom that so many who came before us fought for and died for.

“We wish to express our most sincere condolences to the family and loved ones of struggle hero. We share in your mourning, and hope you find comfort in the tributes pouring in from the nation and the world,” concluded Dr Makhubela.

Brand South Africa

Exploring opportunities for trade and investment between South Africa and Algeria

Johannesburg, Friday 17 March 2017 – Brand South Africa, in partnership with the Embassy of Algeria in Pretoria, will be hosting a roundtable discussion to explore opportunities for enhanced investment and trade relations between South Africa and Algeria.

The roundtable comes after a signed memorandum of understanding on political consultations and bilateral cooperation between the two governments. As part of the partnership, it was agreed that a South Africa-Algeria Joint Committee on trade and investment would be established with a view to increasing economic cooperation between the two countries.

Brand South Africa’s CEO Dr Kingsley Makhubela said; “South Africa remains an attractive investment destination and is certainly open for business. The South Africa-Algeria partnership sets an example for the rest of Africa and globally for the need for collaboration to find opportunities for investment, moving us closer to regional integration”.

The session will share with stakeholders the investment and partnerships opportunities available in Algeria, particularly in the mining, agricultural, energy and tourism sectors. As well as to gain insight into the experiences and needs of the Algerian business and expat community in South Africa, and to identify and showcase sectors that could be of particular interest to Algerian investors looking to do business in South Africa.

“South Africa is committed to improving its global competitiveness and reputation with a vision to deliver on its growth and developmental imperatives”, concludes Dr Makhubela.

Brand South Africa, Embassy of Algeria – Pretoria

Exploring Opportunities for trade and investment between South Africa &  Algeria


Venue:  Crowne Plaza, Rosebank, Johannesburg

Date: 22 March 2017

9:00 – 9:30 Arrival & Registration
9:30 – 10:15 Opening & Welcome

Dr. Kingsley Makhubela, CEO, Brand South Africa


Opportunities for South African investments and business in Algeria

H. E. Mr. A-EL-N Belaid, Algerian Ambassador in South Africa, Ambassador Extraordinary & Plenipotentiary

10:15 – 10:45 Nation Brand Performance – Setting the Scene

Dr. Petrus de Kock, GM: Research, Brand South Africa

10:45 – 11:00 Coffee/Tea break
11:00 – 12:30 Panel 1: Opportunities for inter-African trade and investment between South Africa and Algeria


H.E. Mr. A-EL-N Belaid, Algerian Ambassador in South Africa

Mr. Yunus Hoosen, Head, Invest SA, Department of Trade and Industry (DTI) (tbc)

Mrs. Lerato D. Mataboge, CEO, Trade Invest Africa, DTI (tbc)

Mr. Peter Lekhethe,  Senior Business Development Manager, Industrial Development Corporation

Mr. Tsidiso Disenyana, Senior Economist, Export Credit Insurance Corporation of South Africa

12:30 – 13:30 Lunch
13:30 – 14:45 Panel 2: Reflections on doing business: Experiences from Algerians in South Africa and South Africans in Algeria


Moe Shaik, CEO: International Division, Development Bank of Southern Africa (tbc)

Prof.Touhami Mokrani, Union of Arab Country Communities of South Africa

Mr. Rabah Telli, Cedarvest

14:45 – 15:15 Lessons and the way forward for engagement between the two Nation Brands
15:15 – 16:00 Networking Coffee/Tea
Brand South Africa

Brand South Africa and Owami Women call on South Africans to play their part in the development and empowerment of women this International Women’s Day 8 March

Today the world commemorates International Women’s Day, a day that seeks to celebrate the social, economic, cultural and political achievements of women.

Commemorated annually on 08 March, this year Brand South Africa and Owami Women call – a women empowerment stakeholder of Brand South Africa, call on South African businesses, government and civil society to increase women economic empowerment initiatives to ensure equitable access to opportunities.

Bridget Nkuna, Founder of Owami Women said: “The growth and development of a nation depends extensively on the empowerment of its women. Our quest as a nation for inclusive economic growth – including the empowerment of women, the youth, and other members of vulnerable groups should be designed to help us achieve the type of society where everyone has a better life.”

In South Africa, women constitute a large proportion of the economically challenged, particularly in rural areas, and the National Development Plan (NDP) acknowledges this by taking gender – along with race and geographic location – into account by proposing a range of measures to advance women’s equality.

Brand South Africa’s CEO, Dr Kingsley Makhubela said: “Through various women development and empowerment initiatives, South Africa has begun to undo the dire conditions that marginalised women under apartheid. Our pro women policies and established institutions dedicated to women have over the years facilitated their economic development.

“The political will and leadership demonstrated by the South African government through the NDP 2030 underscores precisely what is required to help us reach our women and to reinvigorate them to partake in the socio-economic development pursuit of our nation.”

This year – International Women’s Day 2017 will be commemorated under the theme ‘Be Bold For Change’ – a call on all global citizens to help forge a more inclusive, gender equal world.

Notes to the Editor

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

About Owami Women

Owami Women is a not-for-profit organization that provides platforms for deep, meaningful conversation, information sharing, and networking amongst woman in business and at home. We believe that sharing stories and supporting one another as women, creating mechanisms for women to interact provides woman with real tools and information that results in real change in their lives.

Brand South Africa

South Africas youth citizens must be harnessed to build the nation brand‏

Johannesburg, Monday 6 June 2016 – June 2016 sees South Africa commemorate Youth Month which also co-incides with the 40th anniversary of the June 16, 1976 student uprising which is considered a pivotal point in South Africa’s struggle for liberation.

In commemorating this key milestone in the nation’s history – Brand South Africa calls on young people in particular, to embrace the role they have as change agents in South Africa.

Speaking about Youth Month 2016, Brand South Africa’s CEO Mr Kingsley Makhubela said, “Young people who are under the age of 35 constitute more than half of South Africa’s population. This is a significant proportion of our country and contributes to perceptions of our nation brand – that we are young, innovative, exciting and agile. We therefore all have a role to play in ensuring that our young citizens have the best opportunities to contribute to building our country and creating a reality that is matched with perceptions.

“The South Africa of 2016 is vastly different to that of 1976 and the role you will play in transforming our country into one that is more equitable, may be slightly different but equally important. South Africa continues to have socio-economic challenges which impact on the cohesion of the nation, and the energy of young citizens should be harnessed to build the country.”

“Indeed, youth must be at the forefront of this struggle in order for South Africa to revive the spirit of pride, patriotism and active citizenship among young people. South Africa’s National Development Plan and National Youth Policy must guide the journey that will ensure young people are included and contribute towards inclusive growth and development in the country,” concluded Mr Makhubela.

Youth Month 2016 is commemorated nationally under the theme: Youth Moving South Africa Forward.